We've said it before and we'll say it again: authentic storytelling is key to turning your employees into advocates.

In this webinar, you'll hear from Molly Trucano, Manager of Employee Engagement and Internal Marketing at true[X], and Heather Freiser, Vice President of Branded Content at The Muse, as they discuss best practices for leveraging storytelling to empower your employees to become strong brand advocates.

What They'll Cover

  • Why employer brand matters, and how it can make or break your recruiting efforts
  • How to curate content from employees to build positive and compelling brand stories
  • How to best leverage HR tools to broadcast your brand story
  • Best practices and learnings from fellow HR practitioners who have championed the growth of a more positive employer brand

Molly Trucano

Manager of Employee Engagement & Internal Marketing, True[X]

Heather Freiser

VP of Branded Content, The Muse

Morgan Chaney

Head of Marketing, Blueboard